Sony launches programme equips filmmakers with the tools and knowledge they need to create stunning content and bring their creative visions to life.


Basingstoke, UK, 17 June 2019 – Today, Sony launches its Sony Pro Ambassador Programme, which will support a select group of independent and passionate filmmakers in becoming the great storytellers of tomorrow.

The programme will empower creative filmmakers to share their real-world experiences, how-to tips as well as insights into their individual filmmaking processes to inspire current and future generations of filmmakers.

The programme will create a community of mutual knowledge sharing filmmakers who have chosen the Sony handheld camcorders, including the PXW-FS5, PXW-FS5M2, PXW-FS7 and PXW-FS7M2, to create and inspire audiences worldwide.

From the UK, James Matthews and Alister Chapman are taking part in the programme. They are joined by filmmakers Stéphane Couchoud from France, Simone Cioè from Italy, Horacio Cabilla from Spain, Alexandru Don from Romania, and Mike Suminski from Germany.

At Sony, we pride ourselves on the deep and meaningful relationships we have with the filmmaking community to enable them to ‘Go Make Tomorrow’. The Sony Pro Ambassador Programme is the next step in forming even stronger connections with filmmakers and we are very excited to work closely with James, Alister, Stéphane, Simone, Horacio, Alexandru and Mike in the coming years, and support them on their creative storytelling journeys,” commented Florence Quintin, Campaign Marketing Manager at Sony Professional Europe.

To watch the Sony Pro Ambassador Programme trailer and meet the ambassadors, visit Sony’s new Instagram channel @sonyprofilmmaking and YouTube channel. All inspirational interviews from this community sharing how-to’s and tips can be found on – these will be made available every Monday from 24th June 2019.